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How much do WordPress developers earn?

There is a saying

“If to love each other is the job,
then the happy life is salary.”

–my ancestor was an ancient astronaut by Toba beta

Now, if you’re a WordPress lover, user or developer, you must wonder that how much a WordPress developer earns. Don’t worry mate! In this topic, we are going to make things very clear for you about the freelance income (hourly or yearly), salary range with several statistics from reliable sources.

How the earning cycle works

Well as you already are WordPress lover you know the history of WordPress that it was launched in May 2003 by Matt Mullenweg and Mike Little. It was free then and still is free and WordPress is an open source software. So, you might have a question that, if its free then how people earn from it? Well, people use WordPress for several specialty and features like –

  • Extensibility
  • Flexibility
  • Compatibility
  • Security
  • Ease of use and easy to learn
  • Largest community

And there are mainly two types or categories who earn from WordPress –

  • WordPress user as WordPress site owners
  • WordPress developer

And they are closely related and depended on each other to balance the WordPress ecosystem. Or we could say, it’s a WordPress economy of demand and supply.

As for the first category, The WordPress site owner who owns a business and that business site is developed with WordPress, he might be techy but most of the time he must be busy with his business. Maybe he can start or create a WordPress website on his own cause there are so many free themes existing in the market, but to free themes may not fulfill all of his demand. So, he needs to add more functionality, more plugins as well as create custom themes for his business website.

That is where the second category comes into the light, which is you, the developer. Now you think what should do to begin with? You can be a WordPress theme creator, a plugin developer or a typical WordPress developer with multi-functional abilities.

How much a developer earns – facts & figures

As we discussed earlier about how a developer earns now, we’ll talk about how much a developer could earn by creating a theme, develop a plugin or developing a full WordPress website. There are so many studies conducted by related WordPress company or individuals. I will try to show you the approximate figure according to those reliable sources.

  • According to Matt Mullenweg, co-founder of WordPress, the average hourly rate is $50 per hour.
  • According to, the average yearly salary for WordPress jobs are 68,393 dollar per year.
  • A study conducted by ManageWP shows that, a custom WordPress website can cost $1000 to $15,000 to build.
  • Avada is a WordPress theme, it has been the bestselling theme consistently for 5 five years, serving over 50,000+ customers generating over $30 million sales so far!
  • According to poststatus, the minimum hourly rate for a beginner freelancer WordPress developer starts from $25-$40 and for a small agency the minimum hourly rate is $50-$75.

Latest statistics of WordPress

Study by W3techs

According to w3techs, WordPress now power One Third of the web of the top 10 million sites. Report from 4th July 2019 shows that, the usage of Content Management System WordPress covers 34.1% of all websites and the market share is 60.8%. The latest version of WordPress 5.2 has been downloaded 30 million times till this report has been written.


Percentage of Usage

Percentage of market share











Fig – diagram of Content management system showing the usage of WordPress from w3techs


Fig – diagram of content management system showing market share of WordPress by w3techs


Statistics from wappalyzer

According to wappalyzer, the market leader in the category of CMS is WordPress holding 78.5% of the market.


This graph shows that WordPress holds 86.4% market in the blogging category.


WooCommerce is a plugin powered by WordPress holds 41.1% market in ecommerce category.


Considering all the facts, figures and statistics that I provide you up there, you must be fascinated by the idea of the income or earning of WordPress developer. Now, the choice is yours. But before you go begin your WordPress career, there is some advice you might take into consideration which is, there are so many work-place, job sites specially for freelancers like, Upwork, fiverr. These platforms have become so cheap and crowded with fake, mediocre, unskilled developer. So, make sure you learn well and dig a little deep to find a better job with better opportunities. All the best.

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