Ecommerce Sales Funnel: A Complete Guide

Apr 15, 2025

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Ecommerce Sales Funnel
Difference between Sales Funnel vs. Marketing Funnel
Ecommerce sales funnel stages

Stage 3: Consideration

Stage 4: Action

Stage 5: Loyalty and Re-engagement

Paid ad for instant traffic
Source: Codexpert

To make your blog content stand out:

Product main page
Source: CoDesigner
Reviews in marekting email
Source: Really Good Email
  • Pop-Ups: Offer discounts or prompt them to sign up for newsletters.
  • Related Items Suggestions: Keep your customers browsing by suggesting products they may be interested in.
  • Free Shipping: Offering free shipping can motivate customers to make a purchase or spend more.
  • Free License: Offer a free license for a certain period for your digital products.
  • Live Support: Provide live support through chatbots to answer questions and reduce friction during the buying process.

Optimizing your store’s checkout page can be a great way to boost your conversion rate. You can apply these simple optimizing hacks on your checkout page:

Keep Checkout Simple and Clean: Your checkout page should be laser-focused on helping the customer complete their purchase. Remove anything that is not necessary. Like no extra banners, pop-ups, or menu distractions. The fewer clicks and choices, the better.

Offer Guest Checkout: Forcing people to create an account is a common deal-breaker. Give them the option to checkout as a guest with just an email address. You can always invite them to create an account after the purchase when trust is already established. This will lower the friction and help reduce cart abandonment.

Be Upfront About All Costs: Hidden fees at the last step (like surprise shipping or tax) are one of the main reasons shoppers abandon carts. Be transparent from the beginning. Always show all costs early in the process or right on the product page.

Add Multiple Payment Options: Everyone has a preferred way to pay. So don’t limit our customers. Offers major credit and debit cards, digital wallets(like PayPal, Apple Pay, Google Pay), and buy now pay later services (like Klarna or Afterpay).

4. Retention Stage

Engage Customers with Relevant Marketing Emails

Post-purchase emails can include:

Post purchase email
Source: Really Good Email

Send Cart Abandonment Emails

With EasyCommerce, you can easily create and send personalized cart abandonment emails. it’s built right in, so you can automate emails to bring shoppers back to complete their purchases.

Cart abandonment email template
Source: Really Good Email
  • First Email: Sent within 15–30 minutes after the cart is abandoned. This is a gentle nudge reminding the customer about the items they left behind.
  • Second Email: Sent around 24 hours later. This one often includes a small discount to encourage them to come back and complete the purchase.
  • Final Email: Sent 2–3 days after abandonment, usually with a slightly bigger discount or a “last chance” message to create a sense of urgency.
Loyalty program
Source: Really Good Email

This journey starts with visibility. Before you can convert visitors into customers, you need to know how these people are entering your funnel and how they are interacting with your site.

  • Website Traffic: This gives you the overall number of people visiting your site. It’s your first signal of reach and interest.
  • Bounce Rate: This tells you the percentage of visitors who leave without taking any action. A high bounce rate often points to a disconnect between your messaging and what users expect to find.
  • Average Session Duration: This shows how long people are staying on your site. The longer they stick around, the more they are likely to engage or convert.

High traffic paired with a low bounce rate and longer session durations usually means your content and offer are resonating with the right audience.

Once you have attracted visitors, the next step is turning them into leads or customers. That’s where conversion metrics come into play:

  • Landing Page Conversion Rate: This measures how many visitors take a desired action on your landing page and their interaction like signing up, adding to a cart, or clicking a button.
  • Cart Abandonment Rate: It shows how many users start the checkout process but leave before completing the purchase. A high cart abandonment rate indicates friction or hesitation at the checkout stage.
  • Checkout Conversion Rate: The checkout conversion rate reflects how many users actually follow through and make a purchase. This is one of your clearest indicators of funnel effectiveness.

3. Customer Journey Metrics

Understanding how users move through your funnel helps you pinpoint where they are getting stuck and how to improve the flow.

Key Metrics to Watch:

  • Click-Through Rate (CTR): Track how often users click on your emails, ads, or call-to-action buttons. A lower click-through rate indicates that your message might not be compelling.
  • Time on Page: It shows how engaging your content is at different funnel stages. If users are not sticking around, it’s time to revisit your messaging o layout.
  • Drop-Off Rate: Highlight where users are exiting the funnel before converting. This can help you reveal critical friction points or areas of confusion.

Metrics That Matter:

  • Customer Acquisition Cost(CAC): This is the average cost to gain a new customer. keeping this number low is key to profitability. 
  • Customer Lifetime Value (CLV): The total revenue a customer is expected to generate over their relationship with your business. The higher this number, the better.
  • Repeat Purchase Rate: This metric measures customer loyalty. Repeat customers are more cost-effective to maintain and can significantly boost long-term revenue.

Real World Ecommerce Sales Funnel Examples

Product launch funnel

2. Free Trial Funnel

The sales funnel in ecommerce is a way to guide potential customers through the steps of buying something from your online store. It starts from discovering your brand, all the way to when they make a purchase. The funnel helps you understand how to attract people, keep them interested, and turn them into paying customers.

The five common stages of sales funnel are:

The conversion rate is the percentage of people who go from one stage of the funnel to the next stage. Especially from visiting your site to actually buying something. A typical ecommerce conversion rate is around 2% to 3%, but it can vary a lot depending on your industry, website and audience.

Q. How to create a sales funnel for your business?

Here is a simple way to create a sales funnel for your business:

Q. Do I need a sales funnel for my ecommerce?

Yes, if you want to grow your conversion rate. A sales funnel helps you understand how people interact with your brand and where they drop off. It lets you improve each step of the journey so more visitors turn into paying customers. Without it you are kind of guessing.

Q. What are the 6 stages of the sales funnel?

Some funnels break things down further into six stages: Awareness, Interest, Consideration, Intent, Evaluation and Purchase.

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Mustakim Ahmed

A seasoned Business Developer & Support Engineer who is deeply passionate about resolving WordPress-related issues and contributing to WordPress. His expertise lies in enhancing user experiences and driving success within the WordPress ecosystem.

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