35+ WooCommerce Statistics 2024 – Market Share, Trends and More

WooCommerce is a remarkable plugin loved by its users for its simplicity and flexibility. Since its inception in 2011, WooCommerce has topped the installation numbers, and the numbers are still growing to this day.

But what truly sets WooCommerce apart? In this blog, we’ll dive deep into some surprising WooCommerce statistics and facts. Prepare to be amazed as we explore the true power of this incredible plugin!

WooCommerce General Statistics

• There are 6,165,961 live websites using Woocommerce. In addition, 8,249,905 sites have used Woocommerce historically. (BuiltWith)
• Among the top 1 million sites, around 14% use WooCommerce, which ranks them second in line. (BuiltWith)
• As of 2024, WooCommerce has a market share of 20.1% of all ecommerce sites (MobiLoud)

Source: MobiLoud

• About 93.7% of all WordPress ecommerce sites use WooCommerce. (DataProt)
• The WooCommerce plugin has over 329+ million downloads with 7+ million active installations. (WordPress)

Historical WooCommerce Statistics

• 2011: WooCommerce was launched.
• 2015: Automattic, the company behind WordPress, acquired WooCommerce. This acquisition significantly boosted its development and integration capabilities​ (Virfice).

• 2016: WooCommerce powered almost 40% of all online stores, establishing itself as a leading e-commerce platform​ (Meetanshi – Magento Development Agency).
• 2018: WooCommerce surpassed 50 million downloads on the WordPress plugin repository, highlighting its widespread adoption​ (Meetanshi – Magento Development Agency).

• Market Share: In 2022, WooCommerce held an estimated 25% of the global e-commerce market share. (BuiltWith)
• Growth Rate: The platform’s number of active stores increased significantly by 18% compared to 2021. (Industry Reports)
• Active Stores: By the end of 2023, an estimated 7.2 million online stores were actively running on WooCommerce. (Barn2Plugins)
• Average Revenue per Store: In 2023, the average annual revenue generated by a WooCommerce store is estimated to be around $65,000.
• Conversion Rate: The average conversion rate for WooCommerce stores in 2024 is estimated to be around 2.5%. (WooCommerce)
• Product Diversity: There has been a noticeable shift towards a wider variety of products sold on WooCommerce platforms. While fashion and electronics remain popular, categories like home goods, furniture, and personalized products have grown significantly. (HowToWP)
• Payment Methods: Credit card payments remain dominant, but alternative payment methods like digital wallets and buy-now-pay-later options are gaining traction on WooCommerce stores (estimated at 15% of total transactions in 2024). (BuiltWith).
• Growth by Year: From 2029 to 2024 WooCommerce downloads have fluctuated constantly.

Here’s a chart to show the direct breakdown of growth by year –

Source: The Small Business Blog

Performance Metrics Statistics

• WooCommerce Adoption: WooCommerce adoption grows by 13-15% every four months, demonstrating its rapid expansion and increasing popularity among eCommerce platforms. This growth rate signifies WooCommerce’s solid competitive edge and continuous improvement in attracting new users. (AppMySite)
• Geographic Location: The top countries with the highest number of live WooCommerce websites are the United States, the UK, India, and Germany. The US has a whopping 2,579,061 stores, the UK has 247,593 stores, India has 184,304 stores, and Germany has 172,495 stores live to this day. This significant number reflects the robust infrastructure and preference for WooCommerce among US online retailers. 

Source: BuiltWith

• Global Reach: WooCommerce is available in 67 languages, catering to a diverse global audience and boosting its accessibility for international users. This multilingual support helps WooCommerce tap into various markets worldwide. (WordPress)

• Large Product Catalogs: Over 5,300 WooCommerce stores sell more than 20,000 products each, showcasing WooCommerce’s ability to handle extensive product catalogs efficiently. This flexibility makes it an ideal choice for large retailers with a diverse inventory. (Colorlib)
• Monthly Visitors: WooCommerce receives approximately 2.6 million monthly visitors, reflecting the platform’s high engagement and interest from potential users and existing store owners. This substantial traffic underscores WooCommerce’s influence and reach in the eCommerce industry. (SimilarWeb)
• Website Load Time: 51% of WooCommerce stores load in under 1 second, ensuring a fast and smooth user experience, which is crucial for retaining customers and improving conversion rates. However, there are 51.95% bounce rate. (Review Signal)
• Mobile Commerce: Mobile sales through WooCommerce stores are estimated to have reached 45% of total sales in 2024, reflecting the increasing trend of mobile shopping and the platform’s adaptability to mobile commerce. (EarthWeb)
• Average Revenue: The average annual revenue generated by a WooCommerce store is estimated to be around $25M—$50M in 2024, indicating the platform’s profitability and effectiveness for online businesses.  (SimilarWeb) 

• Conversion Rate: The average conversion rate (visitors to paying customers) for WooCommerce stores in 2024 is estimated to be around 2.5%, reflecting the platform’s efficiency in turning visitors into buyers. (TechReport)

Security Statistics

• Vulnerability Reports: In 2024, WooCommerce identified and patched 64 vulnerabilities, demonstrating its commitment to maintaining a secure platform for its users. Regular updates and patches are crucial in protecting online stores from potential threats. (CVEdetails)
• SSL Adoption: By 2024, over 90% of WooCommerce stores had implemented SSL certificates, ensuring encrypted data transmission and enhancing customer trust by providing secure browsing and transaction environments. (SSL Labs)
• Data Breach Incidents: In 2023, less than 1% of WooCommerce stores reported data breaches, indicating the platform’s robust security measures and proactive monitoring to prevent and mitigate security incidents. (Security Boulevard)
• Firewall Implementation: Nearly 60% of WooCommerce stores utilize web application firewalls (WAF) to filter and monitor HTTP traffic between a web application and the Internet, protecting against various types of cyberattacks. (Cloudflare)
• Bot Protection: As of 2024, 55% of WooCommerce stores use bot protection services to guard against automated threats such as scraping, credential stuffing, and DDoS attacks. (Imperva)
• Malware Scanning: Approximately 65% of WooCommerce sites conduct regular malware scans to detect and remove malicious software, maintaining a secure environment for both store owners and customers. (Sucuri)

WooCommerce Themes and Plugins Statistics

• Number of Plugins: As of 2024, there are over 4,600 plugins available with the WooCommerce tag, enabling extensive customization and functionality for eCommerce stores. This wide variety of plugins caters to diverse business needs. (EarthWeb)
• Number of Extensions: There are 854 extensions available on the WooCommerce website and 88 WooCommerce Themes. (WooCommerce)

• Popular Themes: The WordPress.org theme directory lists over 1,591 WooCommerce-compatible themes, offering various design options for online stores. This ensures businesses can find themes matching their branding and functionality requirements. (Barn2Plugins)
• Most Popular Plugins: WooCommerce Product Add-Ons and WooCommerce Subscriptions are among the most popular plugins. Stores use them to enhance product offerings and manage subscription services, and they are essential for expanding WooCommerce’s core functionalities. (WP Swings)
• Customization and Development: WooCommerce themes and plugins are highly customizable, with many developers creating bespoke solutions tailored to specific business needs, thus enhancing the platform’s flexibility and usability. (Colorlib)
• User Reviews: WooCommerce has over 4351 votes, whereas 3582 people have it (WordPress)

Conclusion

Learn interesting Woocommerce statistics to gain insight into the life and growth of your favorite WordPress plugin. Follow this blog to learn about the highs and lows of WooCommerce and get a comprehensive look at its journey.

We’ve compiled statistics covering security, themes, plugins, extensions, and much more. Expand your knowledge and dive deep into the world of WooCommerce!

Frequently Asked Questions (FAQs)

1. What percentage of websites use WooCommerce on WordPress?

WooCommerce powers approximately 25% of all online stores globally, and it’s used by over 7% of all WordPress websites. As one of the most popular e-commerce solutions, it’s a go-to choice for businesses selling products or services online.

2. Why is WooCommerce so popular among WordPress users?

WooCommerce’s popularity stems from its seamless integration with WordPress, extensive customization options, and a vast library of plugins and themes. It allows users to create highly customized online stores, manage products efficiently, and scale their businesses without needing extensive technical knowledge.

3. How many WooCommerce stores are currently active?

As of the latest data, there are over 5 million active WooCommerce stores. This number continues to grow as more businesses choose WooCommerce for its reliability, scalability, and the vibrant community that supports its development.

4. What types of businesses typically use WooCommerce?

WooCommerce is versatile enough to cater to many businesses, from small local shops to large enterprises. Common users include retailers, digital product sellers, subscription-based services, and even non-profits. Its adaptability makes it suitable for virtually any type of business looking to sell online.

5. How does WooCommerce’s performance compare to other e-commerce platforms?

WooCommerce is often favored for its flexibility and cost-effectiveness compared to other e-commerce platforms like Shopify or Magento. While other platforms may offer more out-of-the-box features, WooCommerce’s open-source nature allows for greater customization, resulting in a more tailored and efficient online store when set up correctly.