WowRevenue: Does It Really Boost Average Order Value?

In October last year, WPXPO introduced WowRevenue, a plugin designed to increase revenue– as its name suggests. According to their claims, this tool can help businesses boost their average order value (AOV).

But does it really work?

To find out, we need to take a closer look at what WowRevenue offers and how effectively it delivers results.

In this review, we’ll explore its features, benefits, and limitations to see if it truly helps maximize customer spending. By the end, you’ll have a clear answer—is WowRevenue worth it, or just another overhyped tool?

What does WowRevenue offer?

WowRevenue offers multiple features designed to increase customer spending. From simple discounts to incentives for repeat or larger orders, it provides a wide range of options.

Let’s take a closer look at the campaigns they offer and how they work.

Normal Discount

A normal discount is just what it sounds like—a simple price reduction on selected products. But WowRevenue improves it a bit. Instead of just adding a discount on an item, we get full control over how and where it appears.

We can set a trigger product so that when customers view or add Product A to their cart, a discount appears for Product B.

Plus, we can add urgency with features like a countdown timer, animated add-to-cart buttons, and free shipping offers.

Imagine you run a clothing store. When a customer views a stylish dress, they see an exclusive 15% discount on a similar item. This encourages them to buy both instead of just one.

Bundle Discount

Bundle discounts encourage customers to buy multiple products together at a lower price.

WowRevenue makes it easy to set up these deals with trigger products, customizable discount values, and flexible display options.

Suppose you sell fashion items. A customer looking at a shoe sees a bundle deal offering a T-shirt and Jeans if they buy all three together. This not only boosts sales but also enhances their shopping experience.

Quantity Discount

Quantity or Volume discount indicates the reduced price for a bulk order. Buyers can get a discount if they purchase a large amount of products.

WowRevenue took this theory and adapted it in their campaign with a tiered option. We can offer different discounts for each tier in bulk purchasing.

For example, if you purchase 5 items you will get a 3% discount, for 10 items 5%, and for 15 items you can get a 10% discount.

Buy X Get Y

This is a customizable BOGO (Buy One, Get One) deal where we can decide what’s included in the offer.

Instead of a generic Buy 1 Get 1 Free deal, WowRevenue lets us mix different products in the offer.

A clothing store might run a promotion where buying 2/3 shirt (X) gives the customer a cap (Y) at a discounted price. It’s a smart way to promote complementary products while increasing order value.

Mix and Match

Customers love options. This feature lets them create their own discounted combo from a selection of products.

For a fast-food chain, you can get any additional item with a Burger or Chicken Fry. You can choose any additional item from the given items. The more additional items you order, the more discount you can get.

Frequently Bought Together

This feature suggests relevant add-ons based on what the customer is already interested in. Sellers can also apply discounts to make the deal even sweeter.

WowRevenue made it easier for us to set up the Frequently Bought Together campaign. Like mix and match, here we can set a trigger product and the group of products to offer.

We can add any discounts we like and make the campaign active if all products are in the cart.

For example, if anyone wants to buy a dress, they would generally want a handbag, matching shoes, and earrings. Customers can get all of these products at a discounted price together.

Double Order Plus

Sometimes, customers want to reorder quickly without going through the entire checkout process again. This feature makes that seamless and even offers a discount for doubling or tripling their order.

A customer orders a couple of chairs. On the checkout page, they get a one-click option to double their order for 5% off. If they were on the fence about stocking up, this could seal the deal.

Spending Goal

This encourages customers to spend more by offering perks like free shipping, discounts, or gifts when they reach a certain cart value.

By using this idea WowRevenue brought this campaign where buyers feel the urge to reach the spending goal. We can set three types of offers if they reach their objective.

• Free shipping: It will provide free shipping if customers reach the desired amount of order value.
• Discount: We can give discounts on the total order value upon that spending goal.
• Gift items: We can give them gift items if they reach the spending goal we set. We can also choose whether to show the gift item or not.

Overall this campaign is designed to incentivize customers to achieve our desired amount of order value. To make it more interesting we can display confetti and goal icons too.

For example, a fashion retailer sets a spending goal of $299.99. If a customer reaches that amount, they unlock a 10% discount. This nudges them to add just one more item to their cart.

Free Shipping Bar

The free shipping bar is based on the idea of spending goal but it offers only free shipping. Customers will have to buy a specific amount of order to get the free shipping.

With WowRevenue, we can show this offer in a visually engaging way. We can set the amount to get free shipping and customize the offer message.

Adding confetti and a progress bar will visually impact buyers’ psychology. We can also promote some upsell products like the spending goal.

A customer shopping for fashion items sees a progress bar showing, “Spend $149.99 more to unlock free shipping!” This psychological nudge encourages them to add another item instead of abandoning their cart.

Upcoming features

One thing I like much is that WPXPO mentioned what else is coming in WowRevenue. They are:

1. Buy X Get Y Bundle
2. Next Order Coupon
3. Stock Scarcity
4. Countdown Timer

We can further review the plugin after each feature release. Until then we have to consider these released campaigns only.

How do the campaigns help boost AOV?

So, we have learned which campaign does what and how. Now, let’s see how they help boost AOV. To see how these campaigns impact AOV, let’s break them into three key strategies:

Upselling

Upselling means to encourage customers to buy an upgraded product or a higher-end product. The goal of this technique is to increase AOV and overall profit in the process. Most WowRevenue campaigns encourage upselling, but some do it more effectively than others. The best campaigns for upselling are:

• Normal discount
• Quantity discount
• Double order plus
• Spending goal
• Free shipping

When talking about upselling, I often wonder about downselling. To reduce cart abandonment we can down sell too. Campaigns like a normal discount and BXGY are suitable for downselling too.

Cross-selling

Cross-selling is a sales technique where sellers offer a complementary or related product for the primary product. This way sellers can promote a new product, increase AOV, and enhance the customer experience. There are some campaigns that are well-suited for cross-selling. They are:

• Bundle discount
• Buy X Get Y
• Mix and Match
• Frequently bought together
• Spending goal
• Free shipping

Best Placement

To maximize revenue with WowRevenue, we need to place the campaigns strategically. We have to present them at the right moment in the buyer’s journey. The key is to match the promotional offers with their level of purchase intent. Let’s break down the best placements based on different interactions in a WooCommerce store.

1. Product Page – First Impression Matters

This is where buyers land when they want a product. They might be interested, but they’re still deciding. The right campaign here can nudge them toward buying more. Best campaigns for this stage:

• Frequently Bought Together
• Mix and Match
• Buy X Get Y 
• Normal Discount
• Bundle Discount
• Quantity Discount

👉 How It Works: Customers are still considering their options. Showing bundled deals or volume discounts can make them add more to the cart right away.

2. Cart Page – The Upsell Opportunity

Now, the buyer has committed to a purchase, but they’re still open to spending a little more. This is where upselling and cross-selling shine. Best campaigns for this stage:

• Spending Goal 
• Bundle Discount 
• Quantity Discount 
• Mix and Match 
• Free Shipping
• Buy X Get Y

👉 How It Works: At this point, buyers don’t want to miss a good deal. If they’re close to free shipping or a discount, they’ll likely add more items.

3. Checkout Page – The Last Chance to Boost AOV

The buyer is about to pay, but there’s still an opportunity to increase the order size with minimal friction. Best campaigns for this stage:

• Double Order Plus 
• Spending Goal 
• Frequently Bought Together 
• Free Shipping

👉 How It Works: A well-placed offer here makes it easy for buyers to add more without overthinking. Since they’re already committed to spending, they’ll be more likely to grab an extra deal.

4. Thank You Page – Keep the Momentum Going

Even after checkout, there’s still a chance to increase revenue. Best campaigns for this stage:

• Buy X Get Y
• Bundle Discount 
• Normal Discount

👉 How It Works: This creates a repeat purchase loop, turning one-time buyers into returning customers.

Customize your Checkout page and Thank You page using CoDesigner, all-in-one WooCommerce customizer plugin

For free shipping and spending goal campaign WowRevenue allows us to display it for the entire site. This way users will continuously notice what to do to get this reward/offer. There’s more! We can also set the display mode and position for each page to improve the user experience. Let’s discuss it in detail:

• On-Page: It will display the campaign on the page as another element. There are several in-page positions based on the page you select. Like before and after cart tables, add to cart, order review, etc. This option is available for: Product Page, Cart Page, Checkout Page, and Thank You Page.
  
• Pop-up: This way the campaign will show in a pop-up window for the selected pages. There are several pop-up animations and appearance delays. This way we can enhance the user experience. This option is available for: Product Page, Cart Page, Checkout Page, and Thank You Page.
  
• Floating: It will display the campaign in a floating window on the selected pages. You can choose the position of the window and the appearance delay. This option is available for: Product Page, Cart Page, Checkout Page, and Thank You Page.
  
• Drawer: For spending goal and free shipping, I found this unique option. Based on the characteristics of these two campaigns drawer mode is much needed. Here, users have to click on the drawer to get details of the offer. This option is available for: Product Page, Cart Page, Checkout Page, and Entire site.
  
• Top/Bottom: This mode is only available for the entire site option. When displaying spending goal or free shipping on the entire site, we need them to be on top or bottom of the site.

This way, the campaign won’t distract users from the page’s content and enhance their experience.

Pros and cons of WowRevenue

So far, I have discussed the features WowRevenue offers. Now let’s see the pros and cons of the plugin. I have determined the following benefits/limitations:

Pros

From the features, function, behavior, and control over the campaign, I found their unique selling point is,

• Ease of use for beginners: WowRevenue claims and I found the plugin is very efficient to use. As a first-timer, I get the idea from the first glance. And it didn’t take long to understand the function of this plugin.

They mention necessary tooltips for options to describe why and how to use it. It helped me a lot while setting up a campaign.

• Ultimate control over the campaign design: On the right side of the screen we can see the preview of the campaign. I could customize each and every element in the preview mode.

This extensive customization helps seller like me to design the campaigns for their brand. I can choose the color, typography, and size of the element to align it with my store.

• An all-in-one revenue booster for WooCommerce store: All the campaigns I need for my store are here, I don’t have to use different plugins for bundle discounts, spending goal, or BOGO discounts anymore.

There are more benefits of using WowRevenue:

• Increase Conversion with FOMO
• Manage & Monitor Campaigns Effortlessly
• Placement Flexibility

Cons

No matter how good the plugin is there are some lacking I figured. They are:

• No AI-driven feature: There’s no involvement with AI in WowRevenue. In this era, there should be an integration with AI. It’s major limitations so far in WowRevenue.

I hope they consider this suggestion and bring a new field to integrate with AI. WPXPO is open to suggestions and new ideas from users like us. We can submit our needs to them to make this plugin more user-friendly for us.

• Limited access to the free version: WowRevenue has the best utility as a premium plugin. However, users need to identify its potential from the free version.

The free version offers one campaign for normal discounts, bundle discounts, Quantity discounts, Buy X Get Y, and free shipping. To create FBT, Double order plus, Mix & match, and spending goal I needed to buy the premium version.

pros	cons
Increase Conversion with FOMO	No AI-driven feature
Ultimate control over the campaign design	Limited access to the free version
Ease of use for beginners
Manage & Monitor Campaigns Effortlessly
Placement Flexibility

Conclusion

WowRevenue presents itself as a powerful tool to increase average order value, and after analyzing its features, benefits, and limitations, I can say—it delivers on its promises.  

With multiple campaigns, this plugin provides strategic ways to encourage customers to spend more. The flexibility in campaign placement, the ability to customize every element, and its user-friendly interface make it a strong choice for WooCommerce store owners.  

However, it has also some limitations. The lack of AI-driven features means it doesn’t automatically optimize offers based on customer behavior.

If you’re running a small store and want to experiment, the free version gives a taste of what’s possible but to unlock its full potential, the premium version is necessary.  

So, should you use WowRevenue?  

If you want to increase AOV without relying on multiple plugins, WowRevenue is a solid choice. It gives you control, flexibility, and effective campaign options—all in one place.

On the other hand, If you want AI-powered automation, you might feel its limitations. But for a hands-on approach to boosting sales, WowRevenue is worth the investment.